About Us

ABOUT US

Established in 2008, RubLine Marketing has become the leader in marketing and brand management solutions with a personalized touch. One size does notfit all, and every project is unique. We work closely with each client to understand their individual needs and achieve their ambitious goals. We’re not a big agency, and we like it that way. Our integrated team makes data-driven decisions to quickly modify campaigns for ongoing optimized results —real-time updates in hours, not weeks. And we’re continually testing the latest technologies to find the most effective strategies for each audience and incorporate them into our proven method of omni-channel marketing. It’s this unique formula that consistently drives impressive results and long-term success for all of our clients.

RUBLINE — THE OUTDOOR EXPERTS

With specialized expertise in outdoor recreation, decades of experience in the industry, and a personal passion for these pursuits, our team is uniquely positioned to help you make your mark in the outdoor world. It’s at the core of who we are —and even in our name! Just as a rub line —where a buck marks a series of trees with his antlers, often to show dominance —is one of the best places to be in the whitetail woods, RubLine is the ideal agency for outdoor companies looking to stand out from the crowd. We’ve worked with some of the leading names in the space, and we’re equipped to help you create full-scope marketing campaigns that reach your target audience and yield real results. Our track record for success speaks for itself. We look forward to partnering with you!

50K +

Photos

300 +

Videos

999MI +

Impressions

100 +

Dominant Brands
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RubLine awarded best outdoor marketing company 3 years in a row!

MEET THE TEAM!

CHASE
ROHLFSEN

CEO

JASON
Paulsen

Creative
Director

KEEGAN
ROHLFSEN

Production
DIRECTOR

Dylan
Rohlfsen

Director OF
Strategy

CHAD
BILLICK

Account
Manager

JAKE
THIESSEN

Account
Manager

Adam
Wojciechowski

Account
Manager

ZACH
AMBROSE

Project
Manager

MATT
ERNSTER

Graphic
Designer

BRENNA
NORMAN

Content
Coordinator

BRADY
SAWYER

Videographer

JADILYN
FRANCO

Email marketing
Specialist

TENIEL
EASLEY

Digital Ads
Specialist

Lane
Hennings

Digital Media &
Content Strategist

Clayton
Williams

Junior Production
Associate

Hallie
BEdier

Social media
INtern

TENIEL
EASLEY

Digital Ads
Specialist

Hallie
BEdier

Social media
INtern

“YOU HAVE TO GET TO KNOW YOUR CLIENT, WHAT THEIR GOALS ARE, WHAT DOES THEIR PRODUCT OR SERVICE DO AND HOW DOES THAT PRODUCT OR SERVICE BENEFIT THE END-USER. I CAN TRULY SAY WE GET TO KNOW OUR CLIENTS SO WELL… THEY BECOME OUR FRIENDS.” - CHASE ROHLFSEN

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RUBLINE MARKETING AWARDED BEST OUTDOOR MARKETING COMPANY 2 YEARS IN A ROW!

WANT TO BUILD A DOMINANT BRAND? HIT US UP!

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CHASE

Chase has over 27 years of experience in marketing, sales, and strategy, having worked with prominent brands like General Motors, Mitsubishi Chemical, and MoJack Distributors. As the founder and President of RubLine Marketing Chase has developed successful marketing strategies and compelling brand stories for a diverse roster of clients. He has a proven track record in building startup brands in outdoor recreation and growing emerging brands in agriculture, recreation, manufacturing, and engineering. His entrepreneurial approach has led to the creation of multiple marketing services across five countries, spanning various industries.

FUN FACT:

In another life, I’m pretty sure I was a Baja off-road desert race car driver.

Jason PAulsen

Jason has over 25 years of experience in art leadership, including agency, game design, and hospitality. Servicing local businesses and Fortune 500 clients over the years, including 3M, John Deere, Rapala, and working with every industry imaginable. He has published over 100 websites in his career and designed two social casino games. Jason is an expert in all facets of digital design, from teaching artists to UI/UX, website design, print, social, and email marketing. He excels in marketing strategy and brand development, working with both US and International brands.

FUN FACT:

Loves riding anything with 2 wheels, from his Triumph Tiger to his 5 different types of multi-season bicycles.

KEEGAN

Keegan started off sweeping floors at RubLine at 15, moved on to social media, then began filming outdoor TV shows. Now he shoots and edits photos and videos for a variety of platforms as RubLine Marketing’s Videographer & Video Editor.

FUN FACT:

The best concert I’ve ever been to was Luke Combs because I got to meet him before the show.

Dylan

Dylan brings a diverse background in strategic marketing, community engagement, and athletics to her role as Director of Strategy. Her journey with Rubline began during high school, where she gained foundational hands-on experience managing social media and email marketing campaigns. She later expanded her expertise at Hawkeye Community College, serving as a Marketing Strategist focused on business and community growth. Dylan holds a double major in Business Administration and Marketing from the University of Northern Iowa (UNI), and she continues to share her passion for dance as the current assistant dance coach for Hawkeye Community College.

FUN FACT:

Celebrated her 16th birthday on an African safari hunt.

CHAD

After graduating from the University of Northern Iowa, Chad entered the corporate finance world, which took him all across the country for 20 years. He brought his love for the outdoors to RubLine as the Marketing Strategist — building client relationships, managing projects, strategizing and implementing marketing initiatives, and negotiating ad buys.

FUN FACT:

What’s your favorite way to spend your weekend?
I spend my time split between motocross racing, club and high school soccer, and competition cheer.

JAKE

With a bachelor’s degree in marketing for the University of Northern Iowa, Jake spent several years working in sales and project coordination. As a Marketing Strategist for RubLine, he works closely with clients to develop and execute innovative marketing campaigns and strategies.

FUN FACT:

What’s your favorite way to spend your weekend?
Any sort of outdoor activity. My favorite is definitely ice fishing in the winter.

ADAM

Adam’s passion for the great outdoors and background in natural resources and environmental science ultimately led him to a career in the outdoor industry. In his role as Marketing & Social Media Coordinator for RubLine, he manages clients’ organic social media and delivers compelling content to followers.

FUN FACT:

What’s your favorite way to spend your weekend?
Chasing spring turkeys in the timber!

ZACH

Zach is a graduate of Simpson College, where he majored in Computer Information Systems, or as he calls it “nerd stuff”. Zach is an IT-Web Associate and oversees website updates, assists with the client data dashboards and all things computery.

FUN FACT:

I lived and studied in London for three months and have been counting down the days until I can take another trip.

MATT

After graduating with a BFA from Iowa State University, Matthew dove into the industry as a Marketing Associate, developing skills in many facets of omni-channel outreach and content creation. As one of RubLine Marketing’s Graphic Designers, he creates digital, print, and packaging graphics for clients.

FUN FACT:

I love to write and produce original music!

BRENNA

A graduate of the University of Iowa, Brenna previously worked as a web producer in the editorial world and runs her own lifestyle photography business. As RubLine’s Photographer, she styles and organizes photo shoots to create compelling images that highlight clients’ products.

FUN FACT:

If I could invent a holiday, it would definitely involve beer and cream cheese-based dips.

BRADY

Brady is a graduate of Hawkeye Community College. He grew up watching movies and TV shows and exploring the outdoors. Brady found a love for creating films and making fun videos. As a videographer for RubLine, Brady spends his time shooting and editing videos for multiple platforms. Outside of his passion for videography, Brady enjoys exploring and traveling. In his free time, he loves to play video games and go to the gym.

FUN FACT:

I made eye contact with Shawn Mendes on a crosswalk while visiting Los Angeles.

JADILYN

Jadilyn Franco is a University of Northern Iowa alumna, holding a degree in Digital Media Leadership with a minor in Marketing. Now an Email Marketing Manager at RubLine Marketing, she spearheads email and SMS campaigns, manages social media, and oversees influencer marketing efforts. Jadilyn’s comprehensive approach to digital marketing enhances brand engagement and fosters meaningful online interactions.

FUN FACT:

The best concert I’ve ever been to was a Trippie Redd Concert. I’ve seen him 3 times, and each time was amazing!

Teniel

A graduate of the University of Arkansas with a degree in Communication, Teniel initially began her career in the agency world focusing on social media. While she always felt a pull towards creativity, her path evolved naturally as she transitioned into the strategic side of digital advertising. What started as a way to stay in a creative space eventually opened up into a specialized role, with emphasis on digital strategy.

FUN FACT:

I am a highly visual thinker. Even when I listen to music, I see movement and dance first in my head and how the music would “look” visually. Keeps life interesting.

Lane

For Lane, joining RubLine Marketing was the natural next step in a life shaped by the outdoors. As the Digital Media and Content Strategist, he brings a powerful combination of creative drive and firsthand industry passion to the team. Lane channels his deep-rooted love for hunting and adventure directly into the social media strategies he builds, allowing him to connect authentically with the outdoor community and help brands thrive. When he’s not elevating a brand’s digital presence, you’ll find Lane traveling to new destinations or, most importantly, out in the woods chasing his true passion for hunting.

FUN FACT:

Passion for photography and thinks about turkey hunting every day of the week.

Clayton

Clayton assists with video production, editing, and creative content development. With years of experience in digital content and a passion for creating, he enjoys bringing ideas to life through engaging visuals and polished productions. He is committed to producing high-quality work while continuing to grow his skills in the creative industry.

FUN FACT:

Been a piano player for 8 years, and has a plaque for his YouTube channel with over 200k subscribers and 25+ million views.

Hallie

Hallie is a is currently a student at Mount Mercy University, where she is pursuing a degree in Marketing while competing on the women’s volleyball team. As a Social Media Intern, she plays a key role in content creation, post scheduling, and social media engagement for a variety of clients. With a passion for creativity and connection, Hallie focuses on building meaningful interactions between brands and their audiences.

FUN FACT:

I’m always up for a country concert or an iced vanilla chai